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An effective landing page is the portal through which your lead generation begins. |
This is where it all begins, right here on the landing page. |
64% |
of Marketers say that landing pages are the most effective way to test the value of a proposition. |
So why aren’t |
your landing |
pages producing leads? |
Proven flaws that affect conversion rates: |
Don’t ask for too much information, it’s a turn off. Obtain only the information you need. |
Too many CTA’s. 48% of landing pages contain multiple CTA’s which results in 266% fewer leads than a single CTA landing page. Have one CLEAR and concise CTA. |
Your page is too wordy. You have about 5 seconds to capture the reader. Utilize bullet points to convey the important highlights. Use bold text to guide the eye to the CTA |
Poorly constructed headline. Make it catchy and clear. Tell the reader exactly what is on this |
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68% |
of B2B businesses use landing pages to garner new sales leads |
48% |
of Marketers build new landing pages for each marketing campaign |
Page Load time is too long. 40% of consumers abandon pages that take longer than 3 seconds to load. Of those 40% who bounce, 79% of them will not return to the site because of this poor user experience. Clean up your load time for your landing page. |
Think of it this way: |
If an ecommerce site makes $1000.00 a day a 1 second page delay could potentially cost |
them $112,320.00 in lost revenue over a year. |
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